The fight between Anthony Joshua and Kubrat Pulev is based on PPV which is pay per view. It is not yet clear how much that fight is going to cost but if the fight is to be based according to previous ones involving Joshua it may not cost up to thirty pounds. The current assumption that it may cost up to fifty pounds may not be true.
Although the fighters would be expecting to make money through the system because of a lack of ticket sales, they will not push the price in such a way that it can scare people away. The cost of the fight will be affordable and one does not expect it would be different from other fights involving Joshua in the past.